Edgy New WWF Ads

I love ads like this.  They get the point across with imagery and they do it so well that it might actually get people to think.  In the world today, people don't have time to read ads and if they do, they are too distracted with videos, blackberrys and ipods so you have little chance of catching their attention.  That is why simple powerful imagery works well.  It has a chance to quickly catch a fleeting glance and then when the brain processes that glance the person might look up again to see something so unusual that they will suddenly get the message and understand that they need to fix something in this world.  Here's to hoping you give this message more than a fleeting glance.